Author: Bentley, Mildred Maddocks
Synopsis:
In "The Consumer Viewpoint: Covering Vital Phases of Manufacturing and Selling Household Devices," Bentley, Mildred Maddocks takes readers on a captivating journey through the world of household devices. From the creation and production process to the marketing and selling strategies, this book delves into the intricate details that shape our everyday appliances. With insightful anecdotes and expert analysis, the author sheds light on the hidden aspects of the consumer experience, revealing the fascinating interplay between manufacturers, retailers, and consumers. This thought-provoking exploration will leave readers with a newfound appreciation for the devices that simplify our lives.
Genres: Non-fiction, Business, Consumer Studies
Themes: Consumerism, Manufacturing, Marketing, Consumer Experience
Subjects:
