Author: Dench, Ernest A.
Synopsis:
In "Advertising by Motion Pictures," Dench, Ernest A. takes readers on a captivating journey through the world of advertising and its intersection with the powerful medium of motion pictures. From the early days of silent films to the modern era of digital advertising, this book explores the innovative techniques and strategies employed by advertisers to captivate audiences and promote their products. Through a blend of historical anecdotes, industry insights, and behind-the-scenes stories, Dench sheds light on the fascinating evolution of advertising in the realm of motion pictures.
Genres: Non-fiction, Marketing, Film Studies
Themes: Advertising, Media Influence, Consumerism
Subjects:
