Author: Bernays, Edward L.
Synopsis:
In 'Crystallizing Public Opinion', Edward L. Bernays takes readers on a captivating journey into the world of public relations and the power it holds over society. Drawing from his own experiences as a pioneer in the field, Bernays unveils the secrets behind shaping public opinion and manipulating the masses. Through a series of intriguing anecdotes and case studies, he reveals the techniques used to influence public perception, from creating compelling narratives to utilizing the power of social psychology. As the reader delves deeper into the book, they will gain a profound understanding of the mechanisms that drive public opinion and the profound impact it has on our daily lives.
Genres: Non-fiction, Business, Psychology
Themes: Public relations, Mass manipulation, Power dynamics
Subjects:
