Author: Sampson, Henry
Synopsis:
In 'A History of Advertising from the Earliest Times,' Henry Sampson takes readers on a captivating journey through the evolution of advertising, from ancient civilizations to the modern era. Delving into the ingenious methods employed by marketers throughout history, Sampson uncovers the fascinating stories behind iconic campaigns and explores the profound impact advertising has had on society. From the use of symbols and slogans to the rise of mass media, this book offers a comprehensive exploration of the art and science of persuasion that will leave readers with a newfound appreciation for the power of advertising.
Genres: Non-fiction, History, Marketing
Themes: Communication, Consumerism, Cultural Influence
Subjects:
