Author: Phillips, W. B. (Wesley Briggs)
Synopsis:
In 'How Department Stores Are Carried On', author W. B. Phillips takes readers on a captivating journey behind the scenes of the bustling world of department stores. Through vivid descriptions and intriguing anecdotes, Phillips unveils the inner workings of these retail giants, revealing the secrets that make them thrive. From the meticulous planning of displays to the art of customer service, this book offers a fascinating glimpse into the strategies and tactics employed by department stores to attract and satisfy their customers. Whether you're a shopaholic or simply curious about the inner workings of these retail empires, this book is sure to leave you with a newfound appreciation for the complexity and ingenuity behind the department store experience.
Genres: Non-fiction, Business, Retail
Themes: Retail strategy, Customer service, Consumer behavior
Subjects:
