Author: Kaufman, Herbert
Synopsis:
In "The Clock that Had no Hands: And Nineteen Other Essays About Advertising," Herbert Kaufman takes readers on a captivating journey through the world of advertising. With wit and insight, Kaufman explores various aspects of this influential industry, from the power of slogans to the psychology behind consumer behavior. Through a collection of thought-provoking essays, he delves into the strategies employed by advertisers, the impact of advertising on society, and the ethical dilemmas faced by those in the field. With each essay, Kaufman offers a fresh perspective on the complex and ever-evolving world of advertising, leaving readers with a deeper understanding of its pervasive influence.
Genres: Non-fiction, Essays
Themes: Advertising, Consumer behavior, Ethics, Influence of media
Subjects:
